Every brand has a story.
Most don’t know how to tell it yet.
I help crypto and Web3 founders build the narrative behind their strategy, then I write it. From 90-day brand arcs to thought leadership, from content systems to manuscript editing, I bring the story that makes people pay attention.
AS SEEN IN
Wired The Independent BeInCrypto Right Click Save High Times
WHAT I DO
Strategy, writing, and editing built around narrative.
Most strategists hand you a deck. Most writers wait for a brief. I do both so that the story stays coherent from the 30,000-foot plan all the way down to the sentence.
STRATEGY
90-day narrative plans, brand positioning, funnel architecture, and content systems for crypto and Web3 brands.
WRITING
Copywriting, ghostwriting, thought leadership, social copy, newsletters, and press releases, all in your voice.
EDITING
Manuscript editing for authors. Developmental, line editing, and copyediting across essays, memoirs, and novels.
I’m Virginia and I’ve been telling stories in crypto since before it was a marketing strategy.
With an MFA in Creative Writing and a decade of experience in editorial leadership, brand strategy, and crypto media, I bring something most strategists can’t: I don’t just plan the narrative. I write it.
I’ve built editorial strategy for SuperRare, led communications at Mint Gold Dust, scripted and produced video content for The Defiant, and published in Wired, The Independent, and more. I also lecture on crypto culture at Sotheby’s Institute and the Berlin Art Institute.
“Virginia’s sharp eye and imagination rescued our book. She not only found errors — she suggested chapters that ended up livening our work entirely. And she elevated the language in places where we needed it most.”
— JOHN O’BRIEN & LISA PEEBLES, SCRAPPED (#1 BESTSELLER, CRIMINAL LAW · 2022 MAXY AWARDS FINALIST)
“Having hired Virginia as a consultant and copy editor on two novels, I can enthusiastically attest to both her professionalism and her talents. Virginia brings an array of expertise and a passion for language that ensures a polished product and a highly enjoyable experience.”
— ANDREW COTTO, AUTHOR OF CUCINA ROMANA
Ready to build your narrative?
I work with a small number of clients at a time. Tell me about your project and I’ll be in touch within 48 hours.
Virginia Valenzuela 