Every brand has a story.
Most don’t know how to tell it yet.
I help crypto and Web3 founders build the narrative behind their strategy, then I write it. From 90-day brand arcs to thought leadership, from content systems to manuscript editing, I bring the story that makes people pay attention.
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AS SEEN IN
Wired · The Independent · BeInCrypto · Right Click Save · High Times
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WHAT I DO
Strategy, writing, and editing built around narrative.
Most strategists hand you a deck. Most writers wait for a brief. I do both so that the story stays coherent from the 30,000-foot plan all the way down to the sentence.
STRATEGY
90-day narrative plans, brand positioning, funnel architecture, and content systems for crypto and Web3 brands.
WRITING
Copywriting, ghostwriting, thought leadership, social copy, newsletters, and press releases, all in your voice.
EDITING
Manuscript editing for authors. Developmental, line editing, and copyediting across essays, memoirs, and novels.
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I’m Virginia and I’ve been telling stories in crypto since before it was a marketing strategy.
With an MFA in Creative Writing and a decade of experience in editorial leadership, brand strategy, and crypto media, I bring something most strategists can’t: I don’t just plan the narrative. I write it.
I’ve built editorial strategy for SuperRare, led communications at Mint Gold Dust, scripted and produced video content for The Defiant, and published in Wired, The Independent, and more. I also lecture on crypto culture at Sotheby’s Institute and the Berlin Art Institute.
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“None of this would have been possible without Virginia.”
— LUKE WHYTE, EDITORIAL DIRECTOR, SUPERRARE MAGAZINE
“She becomes an expert in any field she works in.”
— OLIVER SCIALDONE, EDITORIAL & CONTENT, SUPERRARE MAGAZINE
Ready to build your narrative?
I work with a small number of clients at a time. Tell me about your project and I’ll be in touch within 48 hours.
Virginia Valenzuela 