The writer who
thinks in strategy.
The strategist who
writes.
I’m Virginia Valenzuela, a narrative strategist, writer, and editor based in New York. I work at the intersection of story and strategy, helping crypto and Web3 brands build the narratives that make people pay attention, and helping authors shape manuscripts that are worth reading.
My path here wasn’t linear, which is part of why I’m good at it. I’ve been a professor of creative writing and journalism, a founding editor of a crypto magazine, a head of communications for a Web3 platform, a ghostwriter, a manuscript editor, and a journalist with bylines in Wired and The Independent.
What ties it all together is narrative: the belief that the right story, told the right way, is the most powerful tool any brand or author has. I’ve spent a decade learning how to build it, and I bring that to every client I work with.
I work with a small number of clients at a time, which means the work is always deliberate and my attention is always yours.
RECOGNITION
MOZAIK Future Art Writers Award
MOZAIK Philanthropy — awarded to emerging writers working at the intersection of art, culture, and criticism
Editorial: #1 Bestseller
SCRAPPED by O’Brien & Peebles — #1 in Criminal Law; 2022 Maxy Awards Finalist
EXPERIENCE
2023-present
Narrative Strategist, Independent / Freelance
90-day brand narrative strategy, ghostwriting, content systems, and manuscript editing for crypto founders, protocols, and authors. Past clients include Singapore Gulf Bank, Verse Works, NFT.com, Love, Lizzy, and more.
2025
Head of Video, The Defiant News
Script writing, video production, and content strategy for one of crypto’s leading independent news outlets.
2023-2025
Head of Communications, Mint Gold Dust
Full narrative and content strategy for a Web3 platform including brand positioning, copywriting, social, and press.
2021-2023
Managing Editor & Founding Editor, SuperRare Magazine
Built editorial strategy from the ground up for one of crypto’s most respected cultural publications.
2018-2022
Editor-in-Chief, LIT Magazine
Transitioned from print to digital and curated the penultimate print edition with work from new and recognized writers and artists.
TEACHING & ACADEMIA
2022-present
Guest Lecturer on Crypto, Digital Art & Culture
Sotheby’s Institute of Art & Berlin Art Institute
2019-2021
Professor of Journalism & Communications
LIM College
2018-2021
Professor of English & Creative Writing
New Jersey City University
2018-2020
Visiting Artist
Teachers & Writers Collaborative
EDUCATION
2019
MFA Creative Writing
The New School · Dual degree: Poetry & Creative Nonfiction
2015
BA Creative Writing, Literary Studies & Women’s Studies
Otterbein University
2021
Diploma in Copyediting, Proofreading & Fact-Checking
New York University
